Tuesday, December 7, 2010

Mr. Fix It (BusinessMirror-11/06/2010

Mr. Fix It: Entrepreneur Derrick Tan introduces a product every home should have. 

Check out this link: http://www.businessmirror.com.ph/home/properties/3362-mr-fix-it-entrepreneur-derrick-tan-introduces-a-product-every-home-should-have

Who says men are the only quick-fix experts? Home disasters like pipe leaks, broken closets or even wall cracks used to mean major drama for most women, even for the domestic divas. House emergencies involving tools or nails definitely fall under the men’s forte.

But not anymore. Magna Prime Distribution Corp. promises to give consumers a helping hand with their quick home fixes with Handy Fix, the first adhesive and sealant product in the country that can bond and seal all construction and household needs.
“Our product’s tag line is ‘Ang First Aid ng Bahay mo, Bonds all, Seals all.’ This is the only one in the country na pwedeng pandikit sa lahat, bakal, yero, semento, plastic, rubber, etc. Handy Fix can also be used on sealing joints, cracks, sa mga lababo, wall, expansion joints, pwede din sa bubong,” boasts Derrick Tan, CEO of Magna Prime.

Dubbed as the “Ultimate Adhesive and Sealant,” Handy Fix is a formulated polymer, rubber-like, flexible, single component, moisture cure, and is engineered for bonding and sealing needs of the construction and automotive industry. It has good structural bonding even on vibrating parts and has high elasticity.

But what’s good about this product is that you don’t have to be an expert to use it—no complicated instructions, no stains and no other compound tools needed—which is why it is the ideal mate for the single women who live independently. It’s as easy as gluing paper together.

“The beauty about Handy Fix is may body siya, hindi malulusaw sa tubig unlike the water-based ones that we have in the market today. Handy Fix caters to all purposes in the house. It helps you save up, since you can do the minor fixes yourself,” Tan explains.

“Kung gusto mo siyang pandikit, nipisan mo lang, two to three minutes tuyo na. You don’t have to worry even if your surface is damp. If you want to use it as sealant, it’s ok since it blends, is elastic and fills up the space, though you’re joining different materials,” he adds.
Handy Fix is recommended for its solid composition; it does not have solvent, isocyanates or water ingredients, thus it does not crack over the years and is mold-resistant—perfect for bathrooms and kitchens.
“You have 10 minutes if you want to reposition the product. After one day, permanent na talaga ’yan, for a lifetime,” Tan promises.
Handy Fix is proven safe and nontoxic as it does not emit any undesirable odor and has been issued by the Japanese government a green certificate.

Aside from being eco-friendly, what makes the product stand out is that you can cover it with paint and jazz it up so as not to make the fix obvious.

It is ideal for bonding metals, plastics, timber, ceramic, concrete, mortar, glass, mirror and other inorganic materials. Its durable, elastomeric properties make it ideal for interior and exterior bonding and sealing applications, as it has excellent stability and resistance to weathering.

“The market is responding really well, since this is a very affordable product because it’s multipurpose. People should be educated with the right sealants and adhesive to use,” Tan says.

The product is positioned for the do-it-yourself market and is available in shops like Handy Man, Wilcon, Ortigas Home Depot, MC Home Depot—even National Book Store— as well as hardware stores nationwide. 

Marianne Tocmo

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